Taking the brand story
into a new market.Taking the brand
story into a
new market.
Supporting SWIISH’s UK expansion through connected founder, creator, event and social content — introducing the brand to a new audience.
Overview
One brand.
A new audience.
Before developing the UK launch, I looked closely at what kept Australian customers returning to the brand and why the community felt so connected to it. Founder-led storytelling, relatability and a strong sense of belonging consistently sat at the centre of that connection.
That insight informed the launch approach: carry the same sense of familiarity and trust into a new market through founder content, creator partnerships, events and social — adapting the expression without losing what made the brand resonate in the first place.
The rollout
Made to translate.
The result
Beyond the launch.
The UK rollout successfully introduced SWIISH into Boots while building awareness beyond the retail launch itself. Founder content, creator partnerships, events and media coverage worked together to give the brand greater visibility, stronger recognition and a more established presence in the market.