The background
From in-house to
Studio Kosta.
I’ve spent more than five years working in-house, primarily with founder-led brands. It’s given me a much broader view of marketing — beyond just the Instagram post. I’ve worked across everything from BAU social and founder content to major campaigns, events and international launches, and I’ve seen first-hand how much the right idea can shift the way something performs.
Studio Kosta came from wanting to take that in-house perspective beyond one brand — working with different businesses, understanding what makes each one worth paying attention to, and turning that into marketing that gets noticed and drives growth.
Platform instinct
A trend isn’t a strategy.
By analysing what was resonating, I developed and refined a repeatable content approach that helped TikTok content reach millions and drive significant audience growth.
The strongest results usually come from understanding the audience, spotting the right angle and making the idea feel authentic to the brand — not just following what’s trending.
